Every strong customer relation starts with a unique (on- and offline) customer view.
As an organization it’s essential to distinguish yourself throughout the customer journey. Knowing who your customers are, in order to approach and serve them personally. Creating and adjusting campaigns daily, and reviewing the results and processing them into dashboards. Because all your new (marketing) actions depend on these factors. And always look for the most promising (new) target groups to be reached simultaneously through all your channels. Because your services and products are versatile. For you, it's all part of the job. But we know that there’s an easier way.
Invenna’s Customer Data Platform for B2C enables you to merge all your customer data into a unique customer view. And with this unique customer view, you create more relevant campaigns, striking analyses and clear dashboards.
You are in control
The platform has a flexible data model that allows you to connect data sources yourself and build a single customer view. This way, you easily retrieve millions of customer data records, no matter the variety of sources and systems that they originate from. And to further complete the customer view, it’s possible to correct and complement your data. For example, with (Dutch) national segmentation data and relocation data.
With the unique customer view, you divide customers into the right segments. In the platform you create customer journeys for each segment and start up to hundreds of campaigns simultaneously. On top of that, you make analyses, customer reports and dashboards. Swiftly, intuitively and without programming knowledge.
Centralize your customers
The Invenna Customer Data Platform is a solution for any organization that focuses on consumers and wants to work more data-driven. Various charities, financial service providers and automotive suppliers already count as satisfied users.
The platform is directly applicable. And because we take care of the onboarding trajectory ourselves, you can rest assured that we’ll personally guide you and take all your wishes into account.
Master Data Management
Higher conversions by creating a unified view on donors for The Netherlands Red Cross