Why a Customer Data Platform (CDP) is indispensable for understanding,
reaching, and serving customers.
Many organizations leave valuable customer data unused, even though this data helps understand, reach, and serve customers.
With a Customer Data Platform (CDP), you ensure customer data are used to their maximum potential. It organizes all the information and ensures that you use it optimally. Therefore, we give you eight reasons why you should consider using the platform technology.
One of a CDP’s strengths is collecting, integrating, and analyzing customer data from diverse sources. Whether it’s interactions on your website, in the store, on social media, or other channels, it merges all the information into a complete customer profile. This instantly provides more insight into the behavior, the preferences, and the needs of customers.
Customers want communication that fits their interests, needs, and behavior. Applying personalization on a large scale and via different channels makes you more relevant in the customer’s eyes. With a CDP, you can send messages based on the most up-to-date customer data, whether it concerns e-mail, WhatsApp messages, ads, or push notifications.
You must comply with the GDPR legislation and respect the privacy rules. A CDP offers all features to store data safely and securely and stay compliant. It also gives a clear insight into how customer data are collected, stored, and used, allowing you to communicate transparently with your customers.
Privacy rules are becoming stricter and cookies are disappearing. That’s why relying on your first-party data, which you collect directly from your customers, is increasingly important. A CDP manages and uses this valuable information so that you can keep recognizing customers and shape a unique view of them. This way, you’re no longer dependent on third-party data.
Swiftly propel your engagement with omnichannel marketing campaigns. With the segmentation and targeting options in the CDP, you can meticulously adjust marketing actions to specific target groups. Subsequently, you reach them simultaneously via various channels, such as online and by mail. By creating a marketing automation process, very little attention and monitoring is required from your end. Due to real-time dashboards, you can quickly check the performances and make modifications based on changes and customer behavior.
Marketers face challenges reaching and activating leads, mainly because there is often limited information about them. Fortunately, a CDP can personalize customer communication with minimal data using essential insights. This way, you stay relevant and contact your prospects at the right moment through the right channel.
Retaining existing customers is often cheaper than attracting new customers. After all, customer loss, also known as churn, costs twice as much time and money. A CDP uses advanced analyses and models to predict and prevent churn. This allows you to identify potential leavers and take specific actions to retain them. This strengthens customer relations and leads to higher satisfaction.
By making all customer data available in one place, different teams within the same organization can use the same information. This improves the level of cooperation between teams. Thus, marketing and sales work together more smoothly and develop better-coordinated marketing and sales actions. Marketing shares relevant customer insights with sales, which they can use in their sales approach. In turn, sales give feedback concerning customer responses to campaigns. This bolsters a more robust collaboration and contributes to the organization’s performance.
Discover how our Customer Data Platform bundles all your customer data into one unique customer view. And the best thing about it? You are in control. In our no-code platform, you set the rules and learn to manage customer data, with our advice at your disposal when needed.
Contact us today to learn how we can help you optimally apply and use your customer data.
With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.
The Invenna platforms are suited for small and large companies. For marketing, analytics, compliance and IT. And for diverse industries such as autmotive and charity.
Because of the numerous options and organization's individual needs and wishes, we'd like to show you what you can do and achieve with our platforms. Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
Whether you're already working with or are interested in our data platform: we believe it's important that all your sources and channels are connectable.
Is your application missing from the list? Let us know and we'll contact you soon.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into a unique customer view. And equally important: what you achieve with the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2C are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform for B2B helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into the unique customer view and how you can benefit from the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2B are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or respond more swiftly to potential risks: the KYC platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer and transaction data into the unique customer view.
The possibilities of the Invenna KYC platform are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
We work with and for over 75 of The Netherlands’s finest brands every day. From Mediahuis and Nissan to the Tax and Customs Administration and Dutch police. So we've grown considerably, but still don't shy away from any customer data challenge.
Would you like to know more about is? Or are you wondering how we make your organization more data-driven? Tell us more about yourself and we'll contact you soon.
With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.