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Forge solid customer relations with one
Customer Data Platform

360° customer view, deep segmentation and ready-to-use dashboards. Our Customer Data Platform merges all your scattered data, from any given source – resulting in a better relationship with your customer.

Unique customer profiles, pinpoint marketing. In one central place

Working with fragmented customer data is like firing buckshot: chances are that you’ll miss your target. Before you know it, your campaigns and customer contact start losing power because your customer data or segmentations are inaccurate.

You can prevent this with the Customer Data Platform of Invenna. First-party data that are scattered across multiple sources, are gathered in one central place as unique, complete customer profiles. The 360-degree customer views that emerge, become the basis for a strong relationship with your customers – and for marketing campaign personalization.

Functionalities

360° Customer view

Unify all your customer data into one complete profile. For communication that’s accurate and impactful, every single time.

More about 360° Customer view

Realtime data

Work with customer data that’s always up to date. Reliable, centralized, and instantly accessible through a single API.

More about Realtime data

Data Engineering

Structure all your customer data in one clear system. For oversight, control, and more efficient processes.

More about Data Engineering

Master Data Management

Manage all your customer data centrally and flawlessly. The foundation for data quality, compliance, and trust.

More about Master Data Management

Data Science

Predict customer behavior with data-driven insights. Analyze, optimize, and lead from your own custom dashboard.

More about Data Science

Online Personalisation

Personalize every customer contact at scale. Automate your message and ensure it resonates across every single touchpoint.

More about Online Personalisation

Customer Journey Management

Guide every customer in the right direction with automated, tailor-made journeys. Personal, effective, and in real-time.

More about Customer Journey Management

Marketing Automation

Automate campaigns that truly resonate. Personalized, data-driven, and without the extra effort.

More about Marketing Automation

Quickly connect with a CDP specialist?

Curious about what a CDP can do for your organization? Call or e-mail our CDP specialist Danny for an answer to all your queries.

Send Danny e-mail

Call Danny

The benefits of our Customer Data Platform

One secure Single Source of Truth for all your customer data.

Seamless integration with both your online and offline systems.

A ready-to-use, enterprise-wide solution.

We take care of the complete onboarding for you.

The CDP links up with

See all integrations

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Our story

10 years ago, a group of consultants saw what the market was lacking: one data fundament that would enable all layers of an organization to apply it, easily and quickly. And so, on top of consultants, we became inventors. Find out how Invicta transformed into Invenna.

This is who we are

Use Invenna's CDP for:

Unifying Systems

Is your customer data scattered across various formats, applications, sources, and systems? Invenna’s CDP unifies, validates, and makes data accessible—for all your departments and applications. Even if you work with a mix of online and offline data. Your processes gain structure, you gain control over your data flows, and your workflow becomes more efficient.

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Use Invenna's CDP for:

API-Intergrations

APIs make real-time connecting, using, and exchanging data across various applications fast and practical. With Invenna’s CDP, you can independently connect data sources—once or repeatedly—while ensuring no more data is shared than strictly necessary. You can get started right away, even if API integrations are new to you.

Use Invenna's CDP for:

Personalised websites

Create a personalized experience on your website. With our CDP, strategically placing tags is simple—even if you’ve never written a single line of code. Addressing your customers personally across every channel leads to an enhanced customer experience and higher conversion rates. Plus: all insights gained are available both online and offline for your (follow-up) campaigns.

Use Invenna's CDP for:

Automated Campaigns

Impactful marketing starts with automation. Our 360-degree customer view gives you the insights needed to understand every customer. Set up segmented customer journeys once and run hundreds of automated campaigns at the same time. The platform handles the individual customer experience, freeing you up for other essential tasks.

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Use Invenna's CDP for:

Always up to date Customer Data

Generate unique customer profiles instantly so every team works from a single source of truth. Any account changes or additions made by a customer are captured in the CDP as they happen. Using real-time data minimizes errors and empowers you to deliver more relevant, highly personalized customer interactions.

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Customercases

Discover real stories and successes from companies using Invenna’s Customer Data Platform.

Athora

Deeper customer insights into each brand for Athora Netherlands

Read more

KWF

More personalized donor communication for KWF Dutch Cancer Society

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Robeco

A successfully applied online marketing strategy for Robeco

Read more

Mediahuis

Millions of personalized customer interactions through journey orchestration for Mediahuis

Lees verder

Rode Kruis

Higher conversions by creating a unified view on donors for The Netherlands Red Cross

Lees verder

Inspiration

Tips, the latest insights, and inspiration to make your customer data work for you? We’re sharing them here with you.

4 essential tips for creating a unique customer view and why it's indispensable

Discover four practical tips for creating a unique customer view

Read more

8 reasons for using a Customer Data Platform (CDP)

Improve your customer outreach and experience with a Customer Data Platform (CDP). Learn how a CDP can help you understand and serve your customers better. Discover the benefits of a CDP and enhance your marketing strategy.

Read more

A strong data-driven marketing strategy with a Customer Data Platform (CDP)

Learn how to use a Customer Data Platform (CDP) to supercharge your marketing with data-driven insights. Collect, segment, and automate your marketing campaigns for maximum success.

Read more

The biggest challenges of Azure Data Lake and the solution with a Customer Data Platform (CDP)

Maximize Azure Data Lake with a Customer Data Platform (CDP). Discover 5 success strategies to create a complete customer view, integrate data seamlessly and comply with privacy regulations. Elevate your data-driven decision making with CDP.

Lees meer

Master Data Management (MDM): what is it and how does it work?

Discover the power of Master Data Management (MDM) and centralize your data management processes. With MDM, you can minimize errors, enhance efficiency, and make better decisions. Explore the benefits of MDM and improve your business performance today!

Lees meer

8 reasons for using a Customer Data Platform (CDP)

Improve your customer outreach and experience with a Customer Data Platform (CDP). Learn how a CDP can help you understand and serve your customers better. Discover the benefits of a CDP and enhance your marketing strategy.

Lees meer

Cusious about all the possibilities and benefits our CDP offers you?

Get in touch

Diensten

Kennis

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