More and more organizations are consciously choosing to store their data in Europe. In this article,
you will discover the reasons behind this trend and what it means for your organization.
The demand for data security solutions with European roots is skyrocketing. Organizations increasingly want to retain control over their customer data, including where it resides and who has access to it. Geopolitical tensions and changing legislation make the location of data storage even more relevant. This calls for a Customer Data Platform that is technically robust and complies with strict European privacy standards.
Data management has become more complex in recent years. Organizations want to use customer data to improve their services, but must comply with strict privacy legislation. For years, the General Data Protection Regulation has set high standards for collecting, processing, and storing personal data.
In addition, international tensions make the data landscape even more uncertain. When customer data is stored in countries outside of Europe, there is a risk that foreign governments can access it. Conflicts can suddenly limit access to your own systems. These are not theoretical risks, as recent examples demonstrate how vulnerable you can be when your data is outside European borders.
As a result, more and more companies are consciously choosing to store customer data within Europe, preferably in the Netherlands. This way, they can be more certain of clear legislation, clear supervisory structures, and maximum control over data.
A Customer Data Platform (CDP) is the focal point in your data landscape. When choosing a CDP, it is essential to consider the technology, the origin of the platform, and the location of the data centers. After all, a European, and certainly Dutch, CDP offers:
European CDPs often store data in data centers located within the EU. If you choose a CDP with data centers in the Netherlands, you can be assured that your data is protected by national and European regulations, without exceptions or legal ambiguities.
European providers are well-prepared to meet the specific requirements of the GDPR. This means that data processing processes are clearly defined, ensuring that you always know what happens to your customer data and can provide proof if necessary, such as through audit trails.
ISO 27001 certification guarantees that work is conducted according to established procedures and stringent security standards. From access control and log management to data encryption, your data is handled in a manner that meets the highest information security standards.
As part of the TDA Group, Invenna offers a Customer Data Platform developed entirely from a European perspective, operating in data centers in the Netherlands. This provides:
For organizations in sectors such as government, financial services, and insurance, this is not just a nice-to-have; it is a prerequisite. In these sectors, data reliability and process traceability are essential.
Local data storage is important, but only part of data security. Organizations seek more: an overview, transparency, and control. This increases the need for secure and traceable data processing, highlighting the importance of a solid data foundation. A fundamental requirement for this is trust—trust that customer data is stored securely, that processes are established transparently, and that you comply with all relevant laws and regulations.
This is why more and more organizations are working with a Single Source of Truth (SSOT): a central location where all customer data comes together and is validated. This approach ensures you always have up-to-date, complete, and reliable data.
Organizations that invest in local and transparent data processing build long-term trust with customers, regulators, and within their own organization.
Are you wondering how to manage customer data securely and centrally? We would like to show you how the Invenna CDP makes this possible. Contact us for a no-obligation introduction.
A Customer Data Platform (CDP) collects, integrates, and analyzes customer data from multiple sources, creating a comprehensive 360-degree view of your customers. This enables you to gain deeper insights and enhance their experience, ultimately maximizing your return on investment.
Contact us for a brief introductory discussion on how to harness the power of your customer data. No obligations, just valuable insights!
Unlock the potential of your customer data with our customer value guide! Discover a practical four-step plan to enhance your services and boost customer loyalty.
Leave your details to download your free customer value guide now!
With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.
The Invenna platforms are suited for small and large companies. For marketing, analytics, compliance and IT. And for diverse industries such as autmotive and charity.
Because of the numerous options and organization's individual needs and wishes, we'd like to show you what you can do and achieve with our platforms. Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into a unique customer view. And equally important: what you achieve with the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2C are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform for B2B helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into the unique customer view and how you can benefit from the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2B are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or respond more swiftly to potential risks: the KYC platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer and transaction data into the unique customer view.
The possibilities of the Invenna KYC platform are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
We work with and for over 75 of The Netherlands’s finest brands every day. From Mediahuis and Nissan to the Tax and Customs Administration and Dutch police. So we've grown considerably, but still don't shy away from any customer data challenge.
Would you like to know more about is? Or are you wondering how we make your organization more data-driven? Tell us more about yourself and we'll contact you soon.