A successfully applied online marketing strategy for Robeco

Robeco introduces a new, 100% online marketing strategy. They noticed that the complex IT infrastructure did not align with it and that it blocked the creation of a unique customer view. And it’s no surprise that this is the most important aspect for the asset management company.

In this case you discover how the Customer Data Platform for B2C realized one centralized (customer) data environment, including a unique and complete customer view.

Robeco builds on more than 85 years of experience in investment funds. It services the assets of individuals, companies and institutional investors such as pension funds. They strive for both a good return and limiting risks.

The asset management company introduced a new online marketing strategy which has three central goals. A complex IT infrastructure didn’t sufficiently support this new way or working. Therefore, a modernization and simplification of the structure was at the top of the wish list. That’s why they looked for one unifying marketing data platform to merge all data and make it available for important customer contact moments. We used the Customer Data Platform for B2C to bring this into manifestation. 

From 4 campaigns per year to 200 a week. Want to know more?

In the complete case you read how we realized the central marketing data platform and the benefits it provides, including a substantial growth in (marketing automation) campaigns.

If you want to know more, please leave your details. We'll send you the case by e-mail.

More cases