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Millions of customer interactions through journey orchestration for Mediahuis

Mediahuis has grown significantly over the past decade and collected a lot of customer data. To approach each (potential) subscriber as personal as possible, they have to know who they are. But the scattered storage of customer data and the lack of a good customer view stands in the way of this ideal. Luckily the Invenna Customer Data Platform for B2C provided the solution.

Sharing current affairs with the world daily, via more than thirty news brands across a solid five different countries: since 2014, the Flemish Mediahuis puts effort into independent, first-class journalism.

Through its rich history and international acquisitions and partnerships, the media group has lots of customer data in all sorts of sources and systems. Departments like customer service, marketing and sales use these data. Together they share three targets: help customers to a high standard, approach them in a fitting way and bind them for the long term. But how do you reach them when customer data are stored diffusively and thereby don’t have full knowledge of who your customers are?

The Invenna Customer Data Platform merged all data sources and created a 360-degree, unique customer view of each customer. This way, Mediahuis organizes a customer contact journey orchestration. They know and recognize customers and see 1-on-1 how they respond to campaign communications.

Already more than 19 million customer interactions. Want to know more?

In the complete visual case, Mediahuis gives an insight into their data landscape and the one-to-one customer engagement marketing campaigns. Including automated and personalized marketing campaigns for their brands.

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