Since 2014, Flemish Mediahuis has been dedicated to providing independent and high-quality journalism across five different countries through more than thirty news brands, including daily papers such as Gazet van Antwerpen, NRC, and The Herald.
The media group has a rich history of international acquisitions and partnerships. As a result, they have access to a vast amount of customer data stored in different systems and sources. These data are used by departments like customer service, marketing, and sales to achieve their three main objectives: providing excellent customer service, effectively engaging customers, and retaining them for the long term.
However, it can be challenging to connect with customers when their data are stored in different places, leading to an incomplete understanding of who they are.
The Invenna Customer Data Platform helps to consolidate all data sources, creating a 360-degree and unique view of each customer. Mediahuis leverages this information to organize customer contact journeys, including tailored and automated marketing campaigns for their brands. By accurately understanding and recognizing customers, they can see how each individual responds to campaign communications, and share these insights with relevant departments in real time.
We have compiled the entire case into a visually appealing format. You can click on the download button to better understand Mediahuis' data landscape and one-to-one consumer engagement marketing campaigns. The case demonstrates how the Invenna Customer Data Platform has helped them to achieve their mission of positively impacting people and society in a data-driven manner. With an impressive 23 million customer interactions, the results speak for themselves.
A Customer Data Platform (CDP) collects, integrates, and analyzes customer data from multiple sources, creating a comprehensive 360-degree view of your customers. This enables you to gain deeper insights and enhance their experience, ultimately maximizing your return on investment.
Contact us for a brief introductory discussion on how to harness the power of your customer data. No obligations, just valuable insights!
Unlock the potential of your customer data with our customer value guide! Discover a practical four-step plan to enhance your services and boost customer loyalty.
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With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.
The Invenna platforms are suited for small and large companies. For marketing, analytics, compliance and IT. And for diverse industries such as autmotive and charity.
Because of the numerous options and organization's individual needs and wishes, we'd like to show you what you can do and achieve with our platforms. Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into a unique customer view. And equally important: what you achieve with the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2C are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform for B2B helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into the unique customer view and how you can benefit from the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2B are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or respond more swiftly to potential risks: the KYC platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer and transaction data into the unique customer view.
The possibilities of the Invenna KYC platform are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
We work with and for over 75 of The Netherlands’s finest brands every day. From Mediahuis and Nissan to the Tax and Customs Administration and Dutch police. So we've grown considerably, but still don't shy away from any customer data challenge.
Would you like to know more about is? Or are you wondering how we make your organization more data-driven? Tell us more about yourself and we'll contact you soon.
