Online Personalization Strategies with
a Customer Data Platform (CDP)

Discover how Customer Data Platforms enhance online personalization
by seamlessly integrating on- and offline data streams to identify and
understand customers effectively.

In the webinar Leveraging customer data using CDP to build a great personalization strategy, Bas Cuperus (marketing intelligence analyst at Invenna) and Joost Kuijlaars (CEO at The Data Actors) talk about the role and value of a CDP in online personalization. And everything about how to combine on- and offline data streams to identify customers online.