Higher conversions by creating a unified view on donors for The Netherlands Red Cross

Charity support and the number of members and donors are growing. This means an increase of (customer) data. The Netherlands Red Cross also notices this: the amount of sources and channels that process the donorships is rising. They searched for a solution to merge all these donor data, turn it into one unique customer view and gain better insights into (potential) donors. Hereby creating even more successful campaigns. We used the Customer Data Platform for B2C to bring this into manifestation.