Charity support and the number of members and donors are growing. This means an increase of (customer) data. The Netherlands Red Cross also notices this: the amount of sources and channels that process the donorships is rising. They searched for a solution to merge all these donor data, turn it into one unique customer view and gain better insights into (potential) donors. Hereby creating even more successful campaigns. We used the Customer Data Platform for B2C to bring this into manifestation.
For over 160 years, The Netherlands Red Cross has been a symbol of aid and solidarity. Since its establishment in 1867, the organization has been dedicated to relieving human suffering wherever it arises.
The Red Cross and other non-profit organizations are facing a challenge: the number of supporters and the complexity of donor data are increasing. Valuable data are being collected and stored across various channels and systems, making it difficult to understand their donors comprehensively. This fragmented data and the absence of a complete customer view hinder the ability to run targeted campaigns, leading to missed opportunities to identify and engage with new donors.
The Red Cross sought assistance from Invenna and its Customer Data Platform (CDP) to address these challenges. The Invenna CDP offers a centralized solution that consolidates and organizes all donor data, enabling the organization to generate a 360-degree customer view.
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With a solid foundation of centralized data, a complete customer view, and clear insights, the Red Cross will sharpen its fundraising strategies further. This will help more people in need and increase its impact on society in the coming years.
Inge said, "While many fundraising organizations experience a decline in revenue from these channels, the Red Cross has seen slight growth in recent years. The platform helps us improve our customer contact strategy, increasing conversions across almost all channels."
Are you ready to take your nonprofit organization to the next level? Our team has a wealth of experience supporting charities, and we're here to offer expert guidance.
Contact us today to find out how you can streamline your donor data, uncover valuable insights, and execute more impactful campaigns.
With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.
The Invenna platforms are suited for small and large companies. For marketing, analytics, compliance and IT. And for diverse industries such as autmotive and charity.
Because of the numerous options and organization's individual needs and wishes, we'd like to show you what you can do and achieve with our platforms. Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
Whether you're already working with or are interested in our data platform: we believe it's important that all your sources and channels are connectable.
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In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into a unique customer view. And equally important: what you achieve with the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2C are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform for B2B helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into the unique customer view and how you can benefit from the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2B are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or respond more swiftly to potential risks: the KYC platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer and transaction data into the unique customer view.
The possibilities of the Invenna KYC platform are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
We work with and for over 75 of The Netherlands’s finest brands every day. From Mediahuis and Nissan to the Tax and Customs Administration and Dutch police. So we've grown considerably, but still don't shy away from any customer data challenge.
Would you like to know more about is? Or are you wondering how we make your organization more data-driven? Tell us more about yourself and we'll contact you soon.
