Forge solid customer relations with one
Customer Data Platform

360° customer view, deep segmentation and ready-to-use dashboards. Our Customer Data Platform merges all your scattered data, from any given source – resulting in a better relationship with your customer.

Discover the CDP

Unique customer profiles, pinpoint marketing. In one central place

Working with fragmented customer data is like firing buckshot: chances are that you’ll miss your target. Before you know it, your campaigns and customer contact start losing power because your customer data or segmentations are inaccurate.

You can prevent this with the Customer Data Platform of Invenna. First-party data that are scattered across multiple sources, are gathered in one central place as unique, complete customer profiles. The 360-degree customer views that emerge, become the basis for a strong relationship with your customers – and for marketing campaign personalization.

Functionalities

360-degree customer view

Bring all your customer data together into one complete customer profile. For communication that is accurate and effective, at all times.

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Realtime data

Working with customer data that is always up to date. Real-time, reliable, and centrally available through a single API.

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Data Engineering

Structure all your customer data in one clear system. For clarity, control, and more efficient processes.

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Master Data Management

Manage all your customer data centrally and flawlessly. The foundation for data quality, compliance, and trust.

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Data Science

Predict customer behavior with data-driven insights. Analyze, optimize, and manage from your own dashboard.

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Online Personalization

Make each customer contact more personal. Automate your message and strike the right chord at every touchpoint.

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Customer Journey Management

Steer every customer in the right direction with personalized, automated journeys — engaging, effective, and in real time.

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Marketing Automation

Automate campaigns that truly resonate with customers. Personalized, data-driven, and without extra effort.

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Quickly connect with a CDP specialist?

Curious about what a CDP can do for your organization? Call or e-mail our CDP specialist Danny for an answer to all your queries.

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The benefits of our Customer Data Platform

1 secured Single Source Of Truth for all your customer data

Seamless integration with your online and offline systems

An instantly ready-to-use, company-wide solution

We take care of the complete onboarding for you

Use Invenna’s CDP for:

Merging systems

Are your customer data scattered across multiple formats, applications, sources and systems? Invenna’s CDP merges, validates and facilitates availability – for all your departments and applications. Including when you work with a mix of online and offline data. Your processes gain structure, you take control of your data streams, and your workflow grows in efficiency.

Use Invenna’s CDP for:

API links

APIs make real-time linkage, use and exchange of data across various applications quick and practical. With Invenna’s CDP, you can single-handedly, either one-time or frequently, link data sources while the amount of data shared doesn’t exceed what is strictly necessary. You can directly get to work, even when APIs are new to you.

Use Invenna’s CDP for:

Personalized websites

Turn your website into a personal experience. With our CDP, placing strategic tags becomes easy, even when you’ve never written a line of code. Touching your customer via every channel in a personal way leads to an improved customer experience and conversion. Plus: all gathered insights are available online and offline for (follow-up) campaigns.

Use Invenna’s CDP for:

Automated campaigns

Marketing that hits home? There’s a way to automate it. The 360-degree customer view in the CDP ensures that you have a complete insight into the behavior and needs of your customer. With these data as a fundament, you can create customer journeys for each segment right away and start up to hundreds of simultaneous automated campaigns. The platform shapes the right customer journey for each customer, while you focus on other tasks at hand.

Use Invenna’s CDP for:

Always current customer data

A unique customer profile is generated real-time, so that all departments can use the same customer information. Does a customer update or his or her account? This is also added real-time in the CDP. By working with continuously current customer data, you limit the chances of errors, and your customer interactions become more relevant and personal.

Our story

10 years ago, a group of consultants saw what the market was lacking: one data fundament that would enable all layers of an organization to apply it, easily and quickly. And so, on top of consultants, we became inventors. Find out how Invicta transformed into Invenna.

This is who we are

Inspiration

Tips, the latest insights, and inspiration to make your customer data work for you? We’re sharing them here with you.

Curious about the opportunities and
benefits that our CDP brings you?

Get in touch