Invenna merges with Human Inference and creates Customer Data Platform with Master Data Management technology

16 Jan 2023
Team Invenna

Today, we proudly announce the merger with Human Inference. This unification empowers us to be the first in the Benelux that offers a Customer Data Platform (CDP) with Master Data Management (MDM) technology.

For over 35 years, Human Inference has been providing software solutions for data quality and Master Data Management technology. These are based on natural language processing, fuzzy logic techniques and a matching engine that recognizes patterns. They ensure that databases are verified, corrected and managed in a smart way by organizations like the Tax and Customs Administration, Police and the Central Credit Registration Office.

Through the merger, one unique business solution is created for organizations to continuously recognize customers, data and persons, and instantly apply this information. For example in risk assessments, but also in marketing campaigns and analyses. Because data are managed, safeguarded and used in one central place, organizations stay compliant and communicate more relevantly. This makes Invenna the only data platform company in the Benelux that offers a CDP with MDM technology for Know Your Customer, marketing and IT, among others.

Pieter Hallewas, managing director of Invenna and Human Inference: “Recent research by Garter underlines the trend that CDP and MDM technologies are growing closer together and are preferably part of one platform. We also notice that companies increasingly have complex data streams, which poses the need for a strong MDM solution that intertwines with their CDP. Until now, such an integrated solution wasn’t available. By means of the merger and integrations, we offer new possibilities for organizations: from simplifying their IT landscape and the improvement of the services to the minimization of business risks and more relevant customer communication.

What the full scope of this development entails and how you can benefit from it, is now available on the new functionality page: Master Data Management. Via this page it’s also easy for you to contact us in case you want to see the functionality in action.