Exploring the influence of Artificial Intelligence (AI) on marketing

10 Jul 2023
Team Invenna

With the recent advancements in AI, marketers are seeking new options for their Customer Data Platform (CDP). However, they may not be aware that many CDPs already incorporate AI elements.

To help marketers understand the possibilities and benefits of AI in a CDP, we have explored the most interesting options and their role in our latest article, "Artificial Intelligence for Marketers: The Possibilities and Role in a CDP". The article discusses how AI helps marketers automate, analyze, and provide new insights. This includes higher efficiency, where AI reveals patterns and trends in customer behavior, enabling better data-driven decisions. It also includes more personalized campaigns, where AI improves audience segmentation, allowing marketers to create tailored offers. Lastly, AI tools inspire marketers in content development and website improvements, resulting in a better content optimization strategy.

Want to know more? Read the full article here.