Roderick van der Heiden: this is why you need a multifunctional CDP

02 Mar 2023
Roderick van der Heiden

Organizations increasingly embrace the data-driven ways of business. The fact that the use of a Customer Data Platform rises in popularity, counts as a logical result. With so many platforms on the market, you need to know what a solid multifunctional CDP is capable of and why you need it.

Our business development director Roderick van der Heiden, shares why you need a multifunctional CDP. He crafted 5 reasons, based on the use cases of clients.

Read the blog: 5 reasons why you need a multifunctional CDP