What started out as one man’s dream almost 160 years ago has developed into the biggest independent humanitarian aid organization over the past one and a half centuries: the International Red Cross and Red Crescent Movement. Since 1867, the Netherlands Red Cross has been part of it. The emergency aid organization helps people in need and strives to prevent and alleviate human suffering. Wherever in the world, every day.

Over the years, the Netherlands Red Cross has gathered a lot of donor data. This created the need for a complete donor view. In order to maintain a clear image and gain better insights into (potential) donors, integrating all data streams was an absolute must. The Red Cross began looking for a solution: one central place to accommodate all customer data.