Connect people through aid and data through platform technology
For over 160 years, The Netherlands Red Cross has been a symbol of aid and solidarity. Since its establishment in 1867, the organization has been dedicated to relieving human suffering wherever it arises.
The Red Cross and other non-profit organizations are facing a challenge: the number of supporters and the complexity of donor data are increasing. Valuable data are being collected and stored across various channels and systems, making it difficult to understand their donors comprehensively. This fragmented data and the absence of a complete customer view hinder the ability to run targeted campaigns, leading to missed opportunities to identify and engage with new donors.
The Red Cross sought assistance from Invenna and its Customer Data Platform (CDP) to address these challenges. The Invenna CDP offers a centralized solution that consolidates and organizes all donor data, enabling the organization to generate a 360-degree customer view.
Afbeelding links / tekst rechts
Dit blok heeft witruimte boven en onder
The future: strengthening impact
With a solid foundation of centralized data, a complete customer view, and clear insights, the Red Cross will sharpen its fundraising strategies further. This will help more people in need and increase its impact on society in the coming years.
Inge said, "While many fundraising organizations experience a decline in revenue from these channels, the Red Cross has seen slight growth in recent years. The platform helps us improve our customer contact strategy, increasing conversions across almost all channels."
Let's make a difference together
Are you ready to take your nonprofit organization to the next level? Our team has a wealth of experience supporting charities, and we're here to offer expert guidance.
Contact us today to find out how you can streamline your donor data, uncover valuable insights, and execute more impactful campaigns.