New blog: when to use Master Data Management and a Customer Data Platform?

14 Jun 2022
Pieter Hallewas

Research and consulting company Gartner® reviewed the advantages, differences and similarities between Master Data Management and a Customer Data Platform. Based on this review, Pieter Hallewas, director at Invenna, shares more details about these platforms: how it benefits you, the strengths and weaknesses, and how to make a choice.

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