6/12 use cases that help you choose the best CDP. The infographic
with all 12 CDP use cases is available for download.
Due to the increase of data, the interest in tech platforms such as a Customer Data Platform (CDP) is growing. Particularly departments like marketing and IT show a need for these platforms. Understandably, because they benefit most from a unique customer view that can be used along the entire customer journey.
One CDP isn’t the same as the other. Because of the broad offer, we share 12 use cases that will help you in determining what type of CDP suits your organization most. This way, you make the right decision more swiftly.
1. Safeguard customer centricity
The creation of a unique customer view appears to be a standard part of every CDP. However, connecting (data) sources with the channels where the data are to be used, often turns out to be more challenging than easy. Because the platforms that were designed from (and focus on) an online environment, are less geared towards existing offline customer data. And the other way around, the platforms that have flown from offline customer data environments are less focused on online challenges.
Consider your core purpose. Is that:
If your organization uses multiple customer journeys across on- and offline channels, then a CDP that moves between two worlds marks the right choice.
2. A unique customer view with proprietary, first-party data
The world is becoming cookieless. Now that the keys to customer recognition are disappearing, there is a large-scale search for other ways to keep recognizing customers. Because one thing remains unchanged: everyone wants to be assured that they can communicate the same message through a variety of channels.
Not every CDP recognizes your customers anytime and everywhere. Yet, if you are focused on serving your customers in the best way possible, this is certainly a condition. Because customer identification is a profession in its own right, it requires specific expertise. Therefore, we advise you to look for a CDP provider with a proven track record in this field. Or explore the possibilities of another platform, such as MDM.
3. Activate potential customers and leads
When it comes to a customer, you usually have basic information at your disposal. In contrast, you know (practically) nothing about a potential customer and a lead. You make the difference by communicating with potential customers and leads through the right channel and at the perfect moment.
Even though the letter C in CDP stands for Customer, a solid CDP can actually manage prospect and lead information and draw insights from them. Be sure to choose a CDP that:
4. Personalize your customer communication
Customers expect you to know and recognize them anytime and everywhere, regardless of the channels they use to communicate with you. Are you able to communicate with them across all channels? Then you’re well on your way. Can you personalize customer communication in the right way with the most recent data? Then you’re truly relevant in the eyes of the customer and you’ll build a relationship with them.
To achieve this, check the following CDP functionalities:
• Are current customer data shared in real time with each application in your landscape?
• Can you easily add new sources and channels via self-created API endpoints?
5. Comply with law, regulations and consent requirements
Everyone knows about the existence of laws and regulations such as the GDPR. But did you know that consumers have the right to access all their details, in all your (customer) files? And that consent management is becoming an increasingly important part of customer management?
In both cases, the following applies: choose a CDP that builds a unique customer view and makes it accessible, because this facilitates the presentation of requested information and the monitoring of customer data.
6. More relevant messages across all channels
A CDP helps you to communicate with your customers more relevantly. But not every CDP offers the possibility to send this relevant message across all your channels.
If you want to direct all your communication omnichannel – for example when you want to inform a customer that you’ve reached via an online channel per mail – then a CDP with a marketing automation functionality proves most suitable. You improve your engagement and increase the result.
With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.
The Invenna platforms are suited for small and large companies. For marketing, analytics, compliance and IT. And for diverse industries such as autmotive and charity.
Because of the numerous options and organization's individual needs and wishes, we'd like to show you what you can do and achieve with our platforms. Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
Whether you're already working with or are interested in our data platform: we believe it's important that all your sources and channels are connectable.
Is your application missing from the list? Let us know and we'll contact you soon.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into a unique customer view. And equally important: what you achieve with the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2C are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or gain a quicker response to marketing and sales activities: the Customer Data Platform for B2B helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer data into the unique customer view and how you can benefit from the platform.
In the brochure you read what the Invenna Customer Data Platform offers you and the benefits of working with a unique customer view. And to get you started, we also share a few use cases.
Leave your details and we'll send you the brochure via email.
The possibilities of the Invenna Customer Data Platform B2B are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
Whether you’re looking to improve your operational processes or respond more swiftly to potential risks: the KYC platform helps to achieve goals.
Get in touch with us and we’ll tell you more about merging all your customer and transaction data into the unique customer view.
The possibilities of the Invenna KYC platform are limitless. Because of organization's individual needs and wishes, we'd like to show you our platform and its features so you get an idea of how it helps to achieve your goals.
Leave your details and we'll contact you to schedule a (digital) demo. Free and without strings attached.
In the brochure you read what the Invenna KYC platform offers you and the benefits of working with a unique and complete customer view. And for inspiration, we also share extra content.
Leave your details and we'll send you the brochure via email.
We work with and for over 75 of The Netherlands’s finest brands every day. From Mediahuis and Nissan to the Tax and Customs Administration and Dutch police. So we've grown considerably, but still don't shy away from any customer data challenge.
Would you like to know more about is? Or are you wondering how we make your organization more data-driven? Tell us more about yourself and we'll contact you soon.
With our data platform technology we are going above and beyond: you organize thousands of (marketing) actions, create analyses, complete missing information and control and monitor all customer data. And these are merely examples.
Discover how we make your organization data-driven and what you achieve with the unique customer view. Tell us more about yourself and we'll contact you soon.