The essential tools to personalise your website and provide
your customer with the best experience.
Increasing the amount of clicks, customer satisfaction, customer loyalty and conversion works best when you’re able to limit irrelevant content and, in turn, highlight information that supports your goals. Given that you’re aiming to communicate with your customers in a relevant and consistent way across all channels, it’s important to take note of what they view on your website. In the most ideal scenario you combine website behaviour with all customer data at your disposal – and that’s exactly where the Customer Data Platform of Invenna comes in.
Invenna DMP has all the features to personalise your website and ensure that all the insights about your customer are used to create an excellent experience. Apply tags and personalise on the basis of family phase, age, behaviour or other variables.
The analysts, data engineers, data scientists and consultants of Invenna have been managing the customer insights of organisations across various branches for years. They work with the Invenna platform on a daily basis, making them the experts in finding solutions to data-related problems, including how to assemble the best performing audiences and what it takes to establish a solid data strategy.