A better and more complete view of all your customers through the
combination of customer information and data matching techniques.
Your services depend on the wishes and needs of your customers. It may sound like we’re stating the obvious, yet many organisations are unaware of the important relation between gathering all (customer) data and getting to know your customers.
By gaining insight into customer behaviour and preferences, you learn to familiarise yourself with and understand your customers. As a result, you can provide services with greater accuracy, communicate with customers more relevantly and predict customer behaviour. The Customer Data Platform of Invenna offers the possibility to improve and complete the use of customer data and combines existing and new data into the best customer view.
Customer DNA allows you to combine all the available customer information and form a complete and 360-degree customer view. Additionally you can correct (first party) customer data and directly integrate important customer moments, such as moving, with the data quality solution by EDM as well as additional data with the geographic segmentation data of GeoMarktprofiel. By adding customer characteristics like family composition, residence, level of education and wealth to your customer data, you can create a more detailed picture. This enables you to improve customer insight, cultivate customer knowledge and solidify customer segmentations and predictions.
The analysts, data engineers, data scientists and consultants of Invenna have been managing the customer insights of organisations across various branches for years. They work with the Invenna platform on a daily basis, making them the experts in finding solutions to data-related problems, including how to assemble the best performing audiences and what it takes to establish a solid data strategy.