Achieve an optimal omnichannel customer experience through full personalisation.
Marketing automation is an important, often essential tool in reaching existing and potential customers with content that is relevant to them. Having more knowledge about your customer means that your marketing activities can be tuned to a higher degree and allows you to develop content that meets demands. In this process, a vital role is assigned to the Customer Data Platform of Invenna: it delivers the right message, at the right moment, through the right channel to the right customer. Marketing automation achieves full personalisation to create an optimal omnichannel customer experience.
With Invenna Engage you can reach your customers through all online and offline channels and establish campaigns with pure ease. Use triggers or events and respond to the current needs of each customer. Automated customer journeys make it possible to manage each online and offline channel, coupled with an excellent customer experience driven by personalisation. Invenna gives your customers the chance to make their own journey through relevant and perfectly timed content.
The analysts, data engineers, data scientists and consultants of Invenna have been managing the customer insights of organisations across various branches for years. They work with the Invenna platform on a daily basis, making them the experts in finding solutions to data-related problems, including how to assemble the best performing audiences and what it takes to establish a solid data strategy.