Analysis and Insight

Map your customer groups, learn where and when online and offline
come together and effortlessly arrange customer journeys.

 

GET TO KNOW YOUR CUSTOMERS AND THEIR NEEDS.

Animate your data and make your customers come alive. Interpret and predict behaviour in order to increase relevance and achieve better results. Because knowing who your customers are and what drives them, marks the first step towards more successful campaigns and delivering the best customer experience.

The performance of your organisation is reliant on correct data and the possibility to translate this information into useful insights. The Customer Data Platform of Invenna supports this process and does not only keep your data well organised, but also enables you to analyse customer data and instantly create these desired, valuable insights.

[HORIZONTALE LIJN]

FROM INSIGHT TO IMPACT

Invenna Insights provides all the tools you need to convert your data into a specific results. Identify top customers, define customer segments, determine the Next Best Offer, notify potential customer churn in advance. Discover patterns by using R or Python and boost your acquisition, upselling and cross-selling or retention. Count millions of records, select and segment in a matter of seconds and seamlessly build campaigns around selections.

  • Create new variables.
  • Effortlessly define triggers.
  • Create (customer) segmentations.
  • Apply models like Next Best Action, churn and LTV.
  • A clear display through dashboarding and reporting.

[HORIZONTALE LIJN]

INVENNA: SERVICE WITH A PERSONAL TOUCH

The analysts, data engineers, data scientists and consultants of Invenna have been managing the customer insights of organisations across various branches for years. They work with the Invenna platform on a daily basis, making them the experts in finding solutions to data-related problems, including how to assemble the best performing audiences and what it takes to establish a solid data strategy.

Read more

Other Features

Relevant customer cases