Improving the online and offline shopping experience through customer insight.
Due to the increasing number of (online) stores customers are inclined to look around. Offering a seamless shopping experience, creating a nice and easy transition from the first online encounter to visiting the store, is key and often serves as a deciding factor. This experience can be accurately designed once you know more about your customer and communicate with them relevantly, from the first purchase to the Next Best Offer.
Invenna creates a unique 360-degree customer view that doesn’t differentiate between online and offline. It gathers historical and current data, but also gazes into the future through predictive modelling. With our newest techniques like machine learning, we engage your customers, increase customer value and minimise churn.