Well-structured and coherent information that allows personalised communication with citizens.
Mapping the interaction, preferences and needs of individual citizens requires a location where data from all silos and sources meet in a structured and consistent manner. A Customer Data Platform with high connectivity is fit to carry out this task and creates digital insights for direct use.
Invenna creates a unique 360-degree customer view that doesn’t differentiate between online and offline. It gathers historical and current data, but also gazes into the future through predictive modelling. With our newest techniques like machine learning, we engage your customers, increase customer value and minimise churn.