Webinar: (online) personalization and the role of a CDP

The role and value of a CDP in online personalization. And how to combine on- and offline data streams to identify customers.

In the webinar Leveraging customer data using CDP to build a great personalization strategy, Bas Cuperus (marketing intelligence analyst at Invenna) and Joost Kuijlaars (CEO at The Data Actors) talk about the role and value of a CDP in online personalization. And everything about how to combine on- and offline data streams to identify customers online.

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